A Beginners Guide on Creating Your Homepage

SEO

How much is enough content?

What kind of information should I be providing?

These are all concerns for many people who are just starting out with their online business, or writing content for their website for the first time.

Your homepage is the first thing visitors see when they visit your homepage, it’s a deciding factor, whether they’ll stay, or if they’ll hit the back button. So, your homepage is the most important part of your online business, in converting those readers into customers.

I’m here to tell you what you should, and shouldn’t be including on your homepage for your website. You could be creating your homepage for SEO purposes, maybe you want it to be user friendly, or perhaps you’re not sure which direction to take it in. I’m hoping some tips in the post will help guide you in the right direction, and help you gain the information you need in order to have a successful homepage that gives you great conversions.

When it comes to writing your content, you need to think about what your main purpose is for your homepage. This can fall under four main categories which are:

  1. To sign up for an account, whether that be a membership, or something similar.
  2. A page specifically for generating sales for a particular product or service
  3. To opt in for something in order to capture email addresses
  4. Or an e-commerce site where the aim is to add items to a cart and checkout

No matter what category your homepage falls under, you need to give people a reason to stay on your page and take a specific action.

1. Page Layout

One of the first things you need to consider is page layout. Kepp is clean and concise, and don’t jam it full of uneccessary information. You also need to determine whether you want several columns, or just the one. Be clear about who you are, what you do, and the services that you provide.

SEO

 

 

 

t

 

 

 

 

 

 

 

Taken from hubspot.com

Here is an example of a website that clearly wants you to take a specific action. There’s minimal text, it’s clean, has attractive images that say what their product or service is about and encourages the reader to take specific action. Even though it is very simple and basic, it says exactly in one sentence, what their service is. However, from an SEO perspective you would need more text on the front page.

SEO

 

 

 

 

 

 

 

 

 

 

 

 

This website is more content rich, detailing the benefits of their service, a brief overview of what their services provides, and even reviews from buyers. The call to action is still at the top where it should be. They also have several columns of information, which breaks it down easier, and makes it easier to digest.

The layout is up to you, if you’re opting for more content, perhaps several columns would look more appealing, so that the writing is broken down into sections.

2. Include Call to Actions

I can’t stress enough how important it is to have call to actions on your page, and perhaps not even just the one. If you have a lot of content on your home page, you may want to consider putting your call to action at the very top, somewhere in the middle, and at the end of your page. If you have right hand columns on your homepage, you may also want to put one there too.

So what exactly is a call to action?

It can be a number of things, but it’s main purpose is to get the visitor to take a specific action. This could be something as simple as a contact form on the right hand column, encouring them to get in touch with you for a free quote.

SEO

Having a call to action like this can prompt them to take action, it doesn’t take much effort for them to type in their name and email address, especially once they’re on the website. Good examples of call to actions include “Free Trial,”  “Buy Now,” or “Learn More.”

 

The main goal of your homepage is to get visitors to go deeper into your website moving further into your sales funnel. Call to actions help to guide them into what to do next. More importantly they help turn your homepage into lead page rather than just a page with content on.

 

3. User Friendly

Your homepage should be highly usable, meaning it’s easy to navigate and there aren’t “flashy” objects that get in the way of browsing, such as flash banners, animations, or overly-complicated and unnecessary elements. You should also ensure that your website as a whole is optimised for mobile. Google has seen an increase in how many people now use their mobile devices for browsing, and so place this as an important factor when taking rankings into account. You can actually test how mobile friendly your website is through Google right here

SEO

 

 

 

 

 

It’s a great tool that can determine how user friendly your website is on mobile devices.

4. Images and Video

Images and video play a huge role on websites. Using visuals can help break down large chunks of text.

40% of people will respond better to visual information than plain text. (Source: Zabisco)

Visuals can work fantastically well on homepages and landing pages, as this is the place to hook a customer in and encourage them to delve deeper into your website to learn more about your products or services. This doesn’t mean that you can forget about text altogether though, as text is till an important part of SEO, and without it, there is nothing for Google to crawl through

From a user perspective, text content gives them more information about the product or service they are interested in once you’ve gained their attention, and the initial introductions are over.

Images are a great way of showing your products too, always use high quality images with good lighting and great composition to capture the readers attention. If perhaps you don’t offer products, but you offer a service, you could always use stock photos. There are many great stock photo websites out there, some are paid services, while others you can get for free. For example, pixabay.com has some fantastic high quality stock images that you can use for your website.

This is just the beginning of what to start with when it comes to your homepage. Look out for more posts from us regularly on what you should be putting on your homepage, and on the rest of your website, so you can build up a fantastic website that will bring you enquiries and leads for your online business.

Need some guidance? Why not register for our completely free webinar, where we will teach you everything you need to know about setting up your website, and using online marketing tips and tricks that actually work, to bring in new leads and sales.